The Brewers made this announcement yesterday, reported by WITI-TV:
Johnsonville is the official sausage of the Milwaukee Brewers, the Brewers announced Wednesday, Jan. 24. This, after we learned the Brewers severed ties with Klement’s after the two were teamed up for more than 25 years.
“Great food is one of the most memorable parts of the baseball-fan experience, which is why we’re thrilled to bring Johnsonville back to the Brewers,” said Ryan Pociask, VP of marketing at Johnsonville in the release.
The Klement’s announcement was made via a letter sent from Klement’s CEO and President Thomas Danneker to the company’s employees. That means no more Klement’s products at Miller Park, and a new sponsor for the Famous Racing Sausages. We’ve now learned that sponsor will be Johnsonville. …
According to the frequently asked questions section of the Klement’s website, the Famous Racing Sausages are owned by Major League Baseball. Klement’s has never been an authorized dealer and able to sell any merchandise or items with the images of the racers.
“Ultimately, it’s the Brewers’ property and the Brewers are in the business of raising revenue so they can pay players,” Brian Bennett, STIR Marketing CEO said.
On Tuesday evening, the Milwaukee Brewers issued a news release with this statement:
“With the heat being turned up today as rumors simmer on the Brewers sausage category sponsorship, there has been speculation about the future of Milwaukee’s most legendary runners.
The Famous Racing Sausages are a “link” to the Brewers past and present. Rest assured, they are also central to the future of the franchise.
Stay tuned – more details to come soon.”
I interviewed Johnsonville’s owners several years ago, and the owners were donors at a previous employer. So I think this is great for Johnsonville, regardless of who owns the Racing Sausages.