I just realized when I started writing this that it has been five years since the last big golf tournament in Wisconsin.
The first round of the 2015 PGA Championship is today at Whistling Straits in Haven, north of Sheboygan. I was at the 2010 PGA, covering it in my previous life as a business magazine editor, and, for the last year, publisher.
Since I had three blogs at the time, all of the events taking place that year — an alternative energy fair, the annual Road America Brian Redman vintage race car event, the annual Iola Old Car Show, the annual EAA AirVenture (which this year featured my favorite musical group, Chicago), the Packers’ annual shareholders meeting (which I was entitled to attend as an owner anyway), and, of course, the PGA — struck me as good things to attend and report upon, without having to pay to attend any of them. (That’s sort of the corollary to my long-time professional goal to be paid twice for the same work.)
Each event also got me out of the office, which is useful particularly if you have coworkers who (not to name names) tend to grate on you. We had also covered the PGA as a business story (as we had done the first Kohler golf event, the U.S. Women’s Open back in the late 1990s) because of its big tourism impact, as we had previously covered Iola and EAA.
I had never attended, or had been interested in attending, a golf tournament beyond a high school meet. I wasn’t in the business magazine world in 2004, when Whistling Straits hosted its first PGA, though the people I knew who did go raved about the experience.

I am hideously bad at playing golf (along with basically every other sport, but you knew that), so I beg off the few golf invitations I get. I don’t watch golf either, because it’s not exactly compelling TV viewing.
This, however, was compelling viewing. In one day I got to see Tiger Woods back when he could play; I saw Phil Mickelson, accompanied by a huge entourage of fans, literally disappear into a bunker; I saw John Daly wearing orange and white pants (really); and I saw Sergio Garcia hit out of a sand trap to his dissatisfaction, and then smack his sand wedge on the lip of the bunker three times, as if the carpenter’s poor work can be blamed on his tools. I also saw TBS’ Craig Sager, who was an on-course reporter for the first two days of the tournament, wearing merely a white polo shirt and black pants, as opposed to what he wears for NBA games.



If you can say only one thing about Kohler’s hospitality division, it is that they do big events right. I got fed twice (legitimately, since after writing the blog I didn’t get home until 11 p.m.), which put Kohler way up on my list. Our bag of media swag included a polo shirt (which I am wearing today), the usual media information, a pedometer for a contest among the out-of-shape media types (in one day I walked 15,000 steps, but didn’t win), and an ear-sized satellite radio so those of us without smartphones had a better idea of what was going on on the course.
Herb Kohler, the CEO of Kohler Co., is one of the richest people in Wisconsin. All those who decry the “1 Percent” must therefore be fine with not having facilities like Whistling Straits, or Kohler’s Blackwolf Run, which also hosts pro golf events. Middle-class people do not have enough money to build golf courses to host prestigious events that bring to this state tens of millions of dollars from people not from Wisconsin who come to Wisconsin to watch their favorite golfers compete. (And the 1-Percent haters must be OK with not having Major League Baseball or pro basketball, since neither Brewers owner Mark Attanasio nor the majority owners of the Bucks are middle-class either.)
The parallel between 2010 and today appears to be weather. The Whistling Straits course, a former World War II bombing range, was built on Lake Michigan to emulate a Scottish links course, not just in design, but in weather. Most British Open tournaments you watch look as if they were played on a bad Wisconsin “spring” day, with thick clouds, high winds, and golfers and spectators wearing sweaters and jackets and even gloves. Today, however, as in 2010, it apparently will be hot, though in 2010 the Lake Michigan breeze cooled things off from about 95 to about 85. (The 2010 first and second rounds were delayed because of fog, because the air was considerably warmer than Lake Michigan.)
The weather became more as expected for the weekend in 2010. So I watched on CBS, and I could see parts of the course where I had been two days earlier. The last day of the 2010 tournament was enlivened by this:
Unfortunately, I have no professional reason to go this year. But I still have the shirt. Given the fact that playoffs were needed to win the 2004 and 2010 PGAs at Whistling Straits, a playoff could be expected Sunday as well. Whistling Straits will host the 2020 Ryder Cup, which gives all Wisconsinites five years to learn match play golf rules.


