I have written here about the Far East Side of Madison, where I grew up. (Including what could have been, but wasn’t, the neighborhood high school.)
The Facebook Historic Madison group discovered two newspaper ads. First, chronolotgically speaking, from 1961:
Quoting from myself (actually another blog):
The first subdivision in the area south of Cottage Grove Road east of U. S. 51 was Harry Vogts’ Acewood from 1959. By 1962 many small, medium, and large builders and developers were active in the area; two of the larger were Towne Realty of Milwaukee that used Findorff, a Madison company, to build its houses, and the Lucey Realty Service owned by Patrick J. Lucey who was governor of Wisconsin from 1971 to 1977.
Many streets are named for local residents: Steinhauer Trail, Starker Avenue, Vinje Court, and Droster Road. Several are for builders; Montgomery Drive is for William C. Montgomery. First names are common as in Bonnie Lane, Ellen Avenue, Wendy Lane,and Melinda Drive. Female names greatly outnumber male names. Painted Post Road is from Lucey’s Painted Post Subdivision. Bird streets are Meadowlark Drive, Sandpiper Lane, Pelican Circle, and Tern Court. …
One major street, Acewood Boulevard, began about 1959 in Harry Vogts’ Acewood subdivision. Vogts (1908-1994) owned Ace Builders, Inc., and had already named one subdivision in Glendale Aceview.
New Acewood (which one assumes was phase 2 of Acewood) was the neighborhood to which we moved in 1966, five years after this ad. All the houses I rememberhad one-car garages, which worked fine for my parents at the time since they had only one car.
But while my parents were situating in their new-to-them house, to the east was …
By 1958 when large scale suburban development began in the area east of U. S. 51, south of Milwaukee Street, and north of Cottage Grove Road, developers such as Aaron Elkind, Donald Sanford, and Albert McGinnis knew a lot about selling houses to middle income clients.
They made certain that subdivisions named Kingston-Onyx, Rolling Meadows, and Heritage Heights promised pleasant surroundings. Streets with names such as Diamond, Turquoise, and Crystal sparkled with the promise of a high-quality product in a landscape filled with singing birds on streets named Chickadee Court, Bob-o-link Lane, and Meadowlark Drive.
Heritage Heights suggested merry England with Kingsbridge Road, Queensbridge Road, and Knightsbridge Road.
As I’ve written before, this was the neighborhood that was probably as suburban as you could get while still beingwithin the Madison city .limits. Thanks to the lakes and surface streets not really designed for the traffic they ended up getting, getting downtown or to the UW campus took more time than the crow needed to fly. Other than three hellish years at Schenk Middle School (which may have been the fault of the students more than anything else), life seemed pretty safe to the point of dullness in Heritage Heights, which makes you think of …
… the unofficial theme song of our ’80s neighborhood.
As long as we’re running the wayback machine, we should bring up this Facebook gem:
Before McDonald’s became ubiquitous, and well before anyone in the Culver family thought of dumping A&W and going off on their own, there was Kelly’s, which as you’ll note from the menu was kind of McDonald’s without golden arches but with the dancing Pickle Pete.
The slightly odd thing here is that the listed menu does not include hot dogs. I know that Kelly’s had hot dogs, because for some reason I wouldn’t eat hamburgers until sometime in grade school.
WISC-TV remembered Kelly’s and another burger place:
Once upon a time, Kelly’s Hamburgers was a national chain that competed with the likes of McDonald’s. Madison had several Kelly’s locations around town, but locally, the restaurants are best remembered for their iconic mascot—a smiling dill pickle slice with a stutter, called Pickle Pete. He appeared in newspaper ads and radio jingles in the ’60s and ’70s and, as best as we know, Pickle Pete was unique to the Madison market. …
A Night at the Drive-In
For east-siders, few places from the mid-20th century are more fondly remembered than the Monona Root Beer Drive-In across from Olbrich Park. Famed for its curly fries made by hand, the drive-in was best known by the nickname the “Hungry Hungry” because of the large neon sign that flashed the word “hungry.” Some Madisonians even recall seeing the sign across Lake Monona from downtown. This photo belongs to former drive-in owner Tim Femrite, who worked there in the ’50s as a teenager. “I started there humping cars—that means waiting on them,” Femrite says. “I cut buns, peeled onions, pattied hamburgers. It was hot in the summertime, but it was fun.”