It was a bummer, though not particularly surprising, that Wisconsin lost the Capital One Bowl in Orlando to South Carolina.

In fact, the Badgers were really only the fifth best team in the Big Ten, or 12, or 14 next season. That’s not as measured in football; that’s measured in finances, as the Wall Street Journal shows:

The only real surprise to me is that Iowa brings in that much more football revenue than Wisconsin with a smaller stadium. The other Big Ten universities ranked higher than Wisconsin all have larger stadiums, as does Penn State.